- What is the role of Google Analytics?
Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address provided by Google Analytics will not be merged with other data held by Google.
- What data does Google Analytics collect?
Google Analytics collects data on:
- IP addresses
- network location
- date of visit
- operating system
- browser type
- pages visited
- time spent
- Can I prevent Google Analytics from collecting my data?
You can prevent Google from collecting the data generated by cookies and data related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plugin available.
- What is the role of Facebook pixel?
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer), we use Facebook pixel of the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA or for EU users - by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
- What is Facebook pixel?
We use a "user action pixel" called "Facebook pixel", i.e. a service provided by Facebook on our website. With its help, we can track the actions of users after they have viewed or clicked on an advertisement on Facebook. This allows us to track the effectiveness of Facebook advertising, which we use for statistical and market research purposes.
- What data does Facebook pixel collect?
Data collected by Facebook pixel is anonymous for us, i.e. we do not see the personal data of individual users. However, these data are stored and processed by Facebook, about which we inform you according to our knowledge. Facebook may combine this data with its Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data use policy.
- Can I prevent Facebook pixel from collecting my data?
If a user is a member of Facebook and does not want Facebook to collect data about him via this website and link it to the user data stored on Facebook, he must log out of Facebook and delete the cookies before using our website. Further changes to the settings regarding the use of data for advertising purposes are possible in the settings of the Facebook profile. The settings are adapted to all devices, such as desktop computers or mobile devices.